Do-It-Yourself Lead Tracking
You don’t have to be a marketing expert to implement a few easy changes into your marketing plan. Every once in awhile, I try to give you what you want: DIY marketing tips! This DIY marketing tip encompasses the most important aspect of any successfuly marketing plan: lead tracking. In order to really know how successful your plan is, you must figure out what is working and, just as importantly, what is not.
Most clients say that they don’t know what’s working because they simply don’t know how to track that information. I hear this all the time, ”We advertise in ______ newspaper, but I have no idea if it’s working.” Does this sound like you? Here’s an easy, quick, non-technical way to find out if your ad works– add a different toll free number to each and every ad/direct mail piece/website that you have. This way, at the end of the month, you can review your telephone bill and know immediately which numbers are getting calls (aka–the ads/websites/mail pieces that are working) and which numbers aren’t getting called (aka–the marketing items you can drop immediately).
OK, so now the big question: How do you get a toll-free number? There are literally hundreds of companies who provide this service. In the past, I’ve used McLeod. They provide and route toll-free numbers and they can do “enhanced” routing, as well– they can actually route one number to multiple telephone numbers. I know, it gets a bit confusing; but if you contact them, it can be quite easy. You can choose the toll free number you’d like, they will check availability and your very own toll-free number will be routing to your business telephone usually within about 48 hours.
Just one quick phone call and suddenly, you’re the marketing guru in your office. You’re on the path to making your marketing dollars work for you, you lucky devil!
Tags: DIY marketing tips, lead tracking, marketing, telephone routing, toll-free routing
