Marketing for service providers

If you’re a service provider, you know how difficult marketing can be.  You have to thoroughly (but precisely) explain what you do, you have to convince people they need the service and that you’re the best (but we really are, I promise!) then you have to set expectations.  Where, oh where, does marketing fit into this schedule?  Chances are, it may not.  However, if you’re working and marketing, there are a few things that could save you a little time while making you a little money.  (When you’re ready to make a lot of money, contact us.)

Figure out what’s working.  Honestly, this is the only way a marketing campaign stands a chance of success.  You absolutely must track the success of your marketing efforts.  How do you do that?  Get a calendar and set up Google analytics on your site.  Whenever you start a new push, or run a contest, or write a blog post, mark the calendar.  (Trust me, if you don’t write it down, you’ll never remember – a very hard lesson learned.)  After you start a new campaign, give yourself a few days and check the analytics.  Did you get more traffic after you started the campaign?  Did your conversion rate increase?  Did anything happen at all?  You’ll know what’s working by checking out the analytics before and after.

Limit your social media time. Yes. It’s fun.  It’s entertaining. And, it can be a super time sucker.  Before you know it, three hours are gone and you haven’t even begun to work!  Before you start social media, determine which social media outlets will work best to achieve your goals.  Then, make a strategic plan to conquer!  Do not waste time on social media – use it with efficiency and purpose.  Keep your business goal in mind and get tweeting (or your social media gerund of choice)!

Get organized.  Of course this one is a no-brainer.  If you have a plan and stick to it, you’ll see results much more quickly.  And, when you’re running your business and handling the marketing, quickly is the most important adverb!

Hire help.  If you can afford it, hire a marketing firm. (I never promised to avoid shameless plugs.)  If you can’t afford it, hire an intern!  I’m partial to the Kansas State internship program (K! S! U! Wildcats!), but you can choose a local school or your alma mater.  Location doesn’t really matter as much anymore, since all communication can happen via email, text, IM or Skype.  Give a kid some experience and get some of their valuable feedback, too!

So, there it is.  A little list that will save you a ton of time! Now, get marketing!


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