TV is my co-pilot
Whenever I’m sad or happy, excited or bored, fulfilled or completely void of — well, everything, I watch TV. I love TV. It’s my one true love in life. (Particularly The Biggest Loser — yes, still; and The Bachelor. These two truly bring me joy. There’s nothing quite as satisfying as watching others suffer in a really hilarious way. Oops! My German side just showed a little bit!)
Poor Jason! If watching a grown man cry on a game show doesn't bring you joy, I don't know what will.
This evening, I had the pleasure of going to a TV social media meet-up in Culver City. It was enjoyable and informative. Although I am a marketer by trade, there are always a few little gems each time I attend one of these mini-seminars.
Tonight, the message was clear — content is the thing. If you have something interesting to say, and you can produce interesting content (whether written or on the “little screen,”) people will be interested. Oh, and a little creativity never hurt anyone, either. Listening to Steve Amato from Omelet talk about how they got people interested in actually watching the Oscars was fabulous and quite a miracle.
So, when in doubt, get creative! If you want people to read your website or your book or your blog or your fill-in-the-blank, ask yourself what YOU would want to read. Would this post be interesting/inspiring to YOU? If you came across this post, would YOU read it? No? Then go back to the drawing board.
What it all boils down to is that writing interesting content is just as easy and as difficult as losing 100 lbs in three months. It’s simply calories in/calories out. It’s being interesting and engaging.
