Archive for the ‘DIY marketing’ Category

Marketing for service providers

Thursday, August 18th, 2011

If you’re a service provider, you know how difficult marketing can be.  You have to thoroughly (but precisely) explain what you do, you have to convince people they need the service and that you’re the best (but we really are, I promise!) then you have to set expectations.  Where, oh where, does marketing fit into [...]

5 things you can do to your website TODAY that will help conversion rates

Sunday, August 7th, 2011

Conversion rate is king!  (Wasn’t that Queen Elizabeth?  Or, was is Marie Antoinette?  Either way — what a gem!)  It’s true. If you have an online business, you know that a great conversion rate can make or break your online sales!  Of course, conversion rates are elusive and mysterious.  Sometimes, you have no idea what [...]

What’s your website goal?

Saturday, August 6th, 2011

If you have a website, you have them.  Maybe you just don’t know it.  They’re definitely mysterious and certainly hard to reach. They’re varied and wonderful and frustrating. They’re yours to love.  They are website goals. The most important part of any website. Website goals are as different as the websites for which they’re written.  [...]

Back to school with Lucky!

Friday, September 11th, 2009

Lucky Marketing Firm will be spreading Internet marketing wisdom far and wide (at least as wide as Los Angeles). Come join us for some valuable information about websites and Internet marketing campaigns for businesses.

The power of the product review

Sunday, August 23rd, 2009

Do not understimate the power of an online review. A positive online review of your business, product or service can send your sales soaring. Don’t believe me? Check out these statistics…