Lucky Marketing Firm

If you’re a service provider, you know how difficult marketing can be.  You have to thoroughly (but precisely) explain what you do, you have to convince people they need the service and that you’re the best (but we really are, I promise!) then you have to set expectations.  Where, oh where, does marketing fit into [...]

If you’re a business owner who is lucky enough to have an in-house marketing team, congratulations!  An in-house team is definitely the way to go if your budget allows.  However, do you know how to manage the team?  Do you know the difference between SEO and SEM?  Are they spending time optimizing keywords or geo-targeted [...]

As an online marketer, I find that the hardest part of the job is setting a client’s expectation levels. I’ve gotten better at it over the years, and just when I think that the issue of improperly prepping clients is a thing of the past, it comes to bite me.  (As things from the past [...]

Conversion rate is king!  (Wasn’t that Queen Elizabeth?  Or, was is Marie Antoinette?  Either way — what a gem!)  It’s true. If you have an online business, you know that a great conversion rate can make or break your online sales!  Of course, conversion rates are elusive and mysterious.  Sometimes, you have no idea what [...]

Planning your budget for 2010? Don’t forget to include marketing! Marketing is one “cost of doing business” that actually pays you back.

Lucky Marketing Firm will be spreading Internet marketing wisdom far and wide (at least as wide as Los Angeles). Come join us for some valuable information about websites and Internet marketing campaigns for businesses.