Archive for the ‘Marketing budget’ Category

How to keep up with your in-house marketing team

Wednesday, August 17th, 2011

If you’re a business owner who is lucky enough to have an in-house marketing team, congratulations!  An in-house team is definitely the way to go if your budget allows.  However, do you know how to manage the team?  Do you know the difference between SEO and SEM?  Are they spending time optimizing keywords or geo-targeted [...]

Setting your marketing budget for 2010

Monday, October 5th, 2009

Planning your budget for 2010? Don’t forget to include marketing! Marketing is one “cost of doing business” that actually pays you back.