Lucky Marketing Firm

Planning your budget for 2010? Don’t forget to include marketing! Marketing is one “cost of doing business” that actually pays you back.

Investing in your website is a great investment for your business. Websites can deliver more sales than a salesperson, market your product/service more effectively than a publicist and reach more people than advertising on television.

Do not understimate the power of an online review. A positive online review of your business, product or service can send your sales soaring. Don’t believe me? Check out these statistics…

Although social media is usually free to start it may end up costing you in the end. With bland posts, untargeted messages, hundreds of hours (yes, I’m serious) spent writing, and missed “hidden” social media opportunities, social media may be much more expensive than you realized. If you’re interested in starting a social media campaign, invest in a marketing professional with social media experience.

So, which social media channels get your attention and which are you ignoring? Are the sites into which you’re investing time and energy helping your business? Or, are the social marketing sites you’re “leaving on the table” the ones that could help market your business the best? In other words, are you using your time wisely when it comes to social media?

We break down the four must-dos for any Twitter profile. Adding a picture, location, website and bio will help you build the Twitter account of your dreams!

Deciding who to follow on Twitter can be a problem. Follow everyone who follows you, and you’re overloaded. Follow no one, and you don’t get to engage in any conversations, or worse, folks stop following you. What to do? Make a few guidelines and stick to them!

You’ve heard about SEO. You know that, whatever it is, it’s important and it has something to do with Google. Other than that, it’s a mystery. Well, I’m here to solve the mystery and let you know exactly what all of the fuss is about.

This DIY marketing tip encompasses the most important aspect of any successfuly marketing plan: lead tracking. In order to really know how successful your plan is, you must figure out what is working and, just as importantly, what is not.