Lucky Marketing Firm

So, you’re a lawyer and you need new business.  Now what?   You need a website.  Don’t tell me — you already have a website that your brother/uncle/niece created for you.  Not you?  How about this one –  you already have a website and you don’t need to spend time working on it because no clients [...]

There’s nothing I like more than a mini-series, and so, without further ado, I bring you a multi-part blog!  Oh, the fun we’ll have!  (Seriously.  If you think redesigning websites is fun, and I do.) So, you have an old, crummy website and it needs a little something.  If you have limited time and a [...]

As an online marketer, I find that the hardest part of the job is setting a client’s expectation levels. I’ve gotten better at it over the years, and just when I think that the issue of improperly prepping clients is a thing of the past, it comes to bite me.  (As things from the past [...]

It’s the age-old question — do I make my site look good, or do I make sure that it functions correctly?  The answer, of course, is it depends.   The main thing that will determine which is more important are your website goals and the types of products or services that you sell online. If your [...]

When you hear the term “deep linking” you may not immediately visualize your website, but you should!  (Seriously.  This is a professional blog, after all.)  Deep links are very important to your site, particularly in the recent months following Google’s most radical update in awhile, Panda. It’s true that making sure  you have incoming links [...]

We had the pleasure to work with a very special client, Amelia Winslow at Eating-Made-Easy.com.  Her site looks great now, but she wasn’t born with it!  Amelia came to us wanting to see something completely different from her Blogspot site.  Her goals were to attract readers and to deliver nutrition information and yummy recipes to [...]

Conversion rate is king!  (Wasn’t that Queen Elizabeth?  Or, was is Marie Antoinette?  Either way — what a gem!)  It’s true. If you have an online business, you know that a great conversion rate can make or break your online sales!  Of course, conversion rates are elusive and mysterious.  Sometimes, you have no idea what [...]

If you have a website, you have them.  Maybe you just don’t know it.  They’re definitely mysterious and certainly hard to reach. They’re varied and wonderful and frustrating. They’re yours to love.  They are website goals. The most important part of any website. Website goals are as different as the websites for which they’re written.  [...]

Building a new website or re-designing an existing site can be an exciting adventure. Unfortunately, it can also be scary and overwhelming. Never fear! The internet marketing team at Lucky Marketing Firm is here to give you a few tips to make your new (or redesigned) site the best it can be.