Services
Every law firm is different, and at Lucky Marketing Firm, every marketing project is different. We don’t put you through the “marketing mill.” We customize each website, blog, social media plan and marketing strategy. Lucky Marketing Firm focuses on three things for each firm 1. Generating potential client calls. 2. Finding sources of potential clients and sending them to your firm. 3. Turning “potential” clients into clients.
How can we help you? Contact us today and find out! In the meantime, here’s what we have done for other law firms.
Generating potential client calls: Use what you’ve already got to get even more clients.
Social media maintenance
Social media is the hot topic of Internet marketing these days. Facebook, LinkedIn and all of the rest seem to be ubiquitous in our everyday lives. As a lawyer and business owner, you’ve no doubt felt the pressure to be involved in these media outlets, but you may not be clear exactly how (or if) they can help your bottom line. Lucky Marketing Firm can explain the pluses and minuses of each of the social media outlets. We’ll be happy to help decide which of the outlets is right for your business and your goals. In addition, Lucky will help you set up the social media program, develop your “voice,” determine your target audience and track your success. We’ll maintain all of your social media programs every step of the way.
Website building and design
If you’re building your first website or rebuilding your current site, you know how frustrating the web building process can be. You don’t know where to start, no one seems to understand what you want (including you), it takes months and months to see any progress and when it’s finally complete — it looks nothing like what you envisioned. Starting over doesn’t seem like an option because it’s so time consuming and you wouldn’t know where to begin anyway. Lucky Marketing Firm will take over! No matter what step of the web building process you’re on, we can assist. From helping you discover the goals and target demographic of the site, to choosing the right CMS program, to finding the best keywords, to writing the content, to helping to develop the layout — Lucky Marketing Firm can make the process move smoothly. Think of us as the general contractors for the site. We’ll put all the pieces of the website “puzzle” together and make sure that it’s all done professionally, within budget and by the deadline. Most importantly, we work to make sure your site looks and functions exactly how you envisioned; and we want the site to sell your goods and services for you!
E-newsletters
Let us create a monthly e-newsletter to be sent to your contact list and make sure you stay top-of-mind. Sending e-newsletters is a relatively inexpensive, easy and quick way to get repeat business.
SEO strategy/audit
SEO (search engine optimization) is a process through which websites are visible to searchers on search engines (like Google and Bing). This process can be long and tedious. Unfortunately, there is no “magic bullet” to this process. As a result, an unwary business owner could throw literally thousands of dollars to an SEO company that does little more than cash the checks. Lucky Marketing Firm has worked with many SEO companies over the years and can help you figure out the best SEO strategy for your business. We’ll review the SEO company’s progress and determine what is working, what isn’t working and what should be changed. We’ll review your vendor contract and let you know if you are paying too much. If so, we’ll try to negotiate a rate that is more suited for your business. If you don’t currently work with an SEO company, we’ll review your needs and determine if hiring an SEO team is right for you. We’ll help in every step of the hiring process and make sure that the SEO company fits with your goals and budget. In addition, we’ll be the main point of contact for the SEO company. This frees up your time to do what you do best — run your company!
Blogging
You know you need a blog. Your partners have been telling you, your kids have been telling you, clients have been telling you. But, oh, the headache. Never fear. Lucky Marketing Firm is happy to help you create and maintain a blog. We’ll review your business goals and target demographic to determine what type of blog you need. Additionally, we’ll create a strategy and a blogging schedule. We’ll even be happy to blog for you. The best part? An attorney will write and/or edit every single post. What other marketing firm can say that?
Content writing
So, you’ve got a firm website but not much information. Lucky Marketing Firm is here to help! We have years of experience writing for legal websites. It’s not has simple as it appears. We know how to research keywords, create hyperlinks within the text, add anchor text, make sure that … well, you get the picture. There are many steps to making sure that the content on your site is the best it can be. We’re here to help.
Sourcing potential clients: Locating reliable sources of clients who are searching on the internet. We connect you to people ready to hire a lawyer!
Lead generation
We’ve helped attorneys in employment, bankruptcy, personal injury, family and criminal law (including the nation’s largest DUI directory) generate business through online lead generation. Our strategy is simple – locate potential clients who have submitted information to a website and who want to speak with an attorney. This keeps at least two streams of business coming through the door.
Online advertising
PPC (pay-per-click advertising) is another way that your website can be seen on the search engines. This is a type of advertising through the Internet. If you currently work with a PPC company, we’ll be happy to review and audit their work to make sure that the campaign is working as effectively and efficiently as possible. If not, we’ll devise a strategy and work with the PPC company to come up with a new, more efficient plan. We’ll review the contract with the company to ensure that they are delivering more “bang for your buck.” If we feel you’re paying too much, we’ll do our best to negotiate a fair rate. If you don’t have a PPC campaign in place, we’ll be happy to review your marketing strategy to determine if you need a campaign. We’ll locate a PPC team that will fit in with your company vibe and your budget. We will be the main point of contact for the team and keep you informed of the progress every step of the way.
Converting potential clients into paying clients. Once the phone is ringing, we help you and your team turn inquiries into cases.
Office visit
We’ll visit your office to observe what marketing you’re doing, what you’d like to be doing and what you were doing. We’ll talk to all of the key players to discover what’s working and what’s not. Afterward, we’ll create a streamlined marketing system your team can use. Each quarter, we’ll update that system based on results.
Conversion systems
We’ll look at how potential clients find you and how potential clients turn into clients. We’ll create a system that will streamline the conversion process, which will increase contacts and the number of clients. You and your team will have an action list for each and every phone call or email. You’ll be signing new cases in no time.
Marketing plans
Sometimes, the most confusing part of marketing is knowing when to take action. We’ll get all marketing projects on paper with a timeline for launch, execution and completion. No more lost marketing projects and no more wondering about the best time to act.
Internet marketing classes
Let Lucky come and train you and your marketing team. If you’ve got an Internet marketing question, Lucky has the answer. Lucky will cheerfully travel to you and provide you with concise, useful, real-life information. We can cover SEO, PPC, social media, blogging, content writing and more. Need something tangible to help market your business online? We’re happy to provide cheat sheets, workbooks, surveys and more. Contact us today to book us for your next marketing meeting!
